In a recent survey of conducted by Media Frenzy Communications, women from all walks of life overwhelmingly said they were die hard sports lovers with more than 93 percent claiming a favorite team and that it had nothing to do with men. The survey, conducted in January during the NFL playoff season found 69.9 percent [...]
As a senior-level, highly experienced, results-oriented public relations professional, and a member of the Washington Metro area’s Independent Public Relations Alliance (IPRA), I know the value I bring to the table. IPRA is an exceptional resource for corporations, businesses, associations, full-service public relations firms, advertising agencies, government entities, and nonprofit organizations. Whether you work with an [...]
Many of my clients want more sales. Sure, that’s a very good goal, and one I think we agree on. Where we sometimes don’t agree is how to get there. They like to see action with a direct result a sale transaction. Sometimes that happens. But my goal usually is before the transaction. I want [...]
It’s a common problem – senior executives meet and decide on an organizational strategy. They leave the meeting and then nothing happens. Then you have leaders asking why no one is implementing their strategy and employees look like a deer in the headlights. The problem? They forget to communicate to employees or have small one-on-one [...]
As a Penn State grad, watching the events over the last few weeks has been very difficult – both personally and professionally. But I write this post specifically from the PR professional perspective. Everyone and their brother has opined on whether or not PSU should have football, if there’s been a major coverup of a [...]
The best clients are not just those that pay you on time (joke), but those who really view the business-agency relationship as a partnership. Our philosophy for MFC is that we roll up our sleeves, learn your business, and truly become part of your team. But we can only do so much. It takes two. [...]
We all know the statistics, Facebook is searched more than Google, it’s grown faster than any other medium and it continues to grow significantly. Every business now wants a Facebook page, and most should have one. But being social is much more than just having that Facebook page, or a Twitter account, or a even [...]
Sometimes leaders in organizations say they just “want a press release” about something they feel is news. However, maybe a press release isn’t the best communications vehicle to get the word out. Today there is so much “noise” and so many ways to hear that “noise” that the target audience may not even hear the [...]
