Comments for Media Frenzy Communications http://mediafrenzycommunications.com Public Relations and Integrated Marketing Communications Wed, 15 Feb 2012 13:46:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Women Sports Fans Are Just As Die Hard As Men by Lahne http://mediafrenzycommunications.com/2012/02/women-sports-fans-are-just-as-die-hard-as-men/#comment-62 Lahne Wed, 15 Feb 2012 13:46:33 +0000 http://mediafrenzycommunications.com/?p=138#comment-62 HI. Yes, I agree with you. The there's more to the survey that I didn't necessarily include here and it's not meant to be the be all-end all. I think what it shows is that there's a group of women - in fact a large group - who love their teams as much as men do. They don't necessarily wear pink and they don't like sports to meet men - as is the popular stereotypical assumption. I also think it's a little biased towards football because of when and how I distributed the survey (via social channels including twitter, facebook and linkedin). What it does mean to me is that there's room to really tap into each market specifically and that just adding a W to ESPN or changing a jersey color to pink won't necessarily reach the women you want to reach. I think the questions you pose regarding the WNBA are interesting. There's a huge contingency that watches NCAA women's basketball - including men - but what happens when these women graduate and go to the WNBA, where does that following go? I'd be interested in figuring that out myself. It might be a good next step to explore. I'm currently not sure if there is research out there, although it seems to me that the WNBA would be smart to figure out who their loyal fans are and how they can recruit more. Another point is that if you ask sports owners what they sell, they would say the "experience" - a good, fun product on the court/field/whatever AND a fan experience to escape and have fun. It's worth exploration, that's for sure. Thanks for the comment. HI. Yes, I agree with you. The there’s more to the survey that I didn’t necessarily include here and it’s not meant to be the be all-end all. I think what it shows is that there’s a group of women – in fact a large group – who love their teams as much as men do. They don’t necessarily wear pink and they don’t like sports to meet men – as is the popular stereotypical assumption.

I also think it’s a little biased towards football because of when and how I distributed the survey (via social channels including twitter, facebook and linkedin). What it does mean to me is that there’s room to really tap into each market specifically and that just adding a W to ESPN or changing a jersey color to pink won’t necessarily reach the women you want to reach.

I think the questions you pose regarding the WNBA are interesting. There’s a huge contingency that watches NCAA women’s basketball – including men – but what happens when these women graduate and go to the WNBA, where does that following go? I’d be interested in figuring that out myself. It might be a good next step to explore. I’m currently not sure if there is research out there, although it seems to me that the WNBA would be smart to figure out who their loyal fans are and how they can recruit more.

Another point is that if you ask sports owners what they sell, they would say the “experience” – a good, fun product on the court/field/whatever AND a fan experience to escape and have fun. It’s worth exploration, that’s for sure.

Thanks for the comment.

]]> Comment on Women Sports Fans Are Just As Die Hard As Men by vmcmahan http://mediafrenzycommunications.com/2012/02/women-sports-fans-are-just-as-die-hard-as-men/#comment-60 vmcmahan Tue, 14 Feb 2012 18:54:32 +0000 http://mediafrenzycommunications.com/?p=138#comment-60 Interesting but a little light. I'd like to know more about these sports fans and if they suport women's sports at the professional and college level but especially professional. I guess if they don't lean toward basketball then that may help to explain some of the difficulty the WNBA seems to have in attracting fans. Of course, I would like to more men and women support the WNBA and professional women sports and teams across all sports but I had hoped more women and young girls would be more supportive. Has anyone studied this disconnect (for lack of a better term)? Interesting but a little light. I’d like to know more about these sports fans and if they suport women’s sports at the professional and college level but especially professional. I guess if they don’t lean toward basketball then that may help to explain some of the difficulty the WNBA seems to have in attracting fans. Of course, I would like to more men and women support the WNBA and professional women sports and teams across all sports but I had hoped more women and young girls would be more supportive. Has anyone studied this disconnect (for lack of a better term)?

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